What it’s about
INEXTG, a US-based nonprofit, collaborates with prominent Israeli influencers to instill spirituality in their social media presence, with the goal of spreading positive Jewish messages across platforms like Instagram and TikTok. Through various initiatives, including CTeen Israel, Chabad on Campus Israel, and the Journey of Leaders for Unity, INEXTG aspires to harness the power of influencers to highlight the richness of Jewish identity and pride.
Why it matters
In our digital era, social media influencers wield incredible power over their audiences. INEXTG’s initiatives ensure that this influence is channeled positively to forge stronger Jewish identities and advocates, which is vital in countering rising antisemitism and misinformation about Israel. The programs empower influencers, connecting them deeply with their heritage and mobilizing them to convey messages of unity, thereby impacting millions of followers globally.
The details
The Journey of Leaders for Unity caters to Israeli women influencers from secular backgrounds. Participants, invited by Bracha Shilat and Sharon Adam, engage in spiritual activities such as attending conferences with Jewish leaders, reflecting at the grave of the Lubavitcher Rebbe, and immersing themselves in New York’s Jewish advocacy circles. This personal transformation translates to powerful Jewish-centered social media storytelling.
CTeen Israel further propagates Jewish culture by organizing annual conventions in New York that draw thousands of young Jews from across the globe. These conventions emphasize leadership and spiritual engagement, with highlights like a Jewish pride ‘havdalah’ service in Times Square, nurturing a visit that leaves participants enriched and eager to influence their online communities.
What they’re saying
Bracha Shilat notes, “Our goal is to help them return to themselves – to strengthen their Jewish identity.” Participants leave the programs eager to embrace Jewish practices, thereby amplifying authentic Jewish narratives in their digital spaces.
The bottom line
INEXTG’s work with influencers serves as a profound force in reinforcing Jewish identity and integrity in a world where media narratives carry the power to shape opinions. By encouraging Israeli influencers and youth to narrate stories of Jewish pride, INEXTG is championing a robust digital front against antisemitism and fostering a cohesive image of Israel and Jewish unity worldwide.
This story was first published on jpost.com.